Professional Convention Management Association Canada East


PCMA Canadian Innovation Conference 2015
(PCMA CIC 2015)


400+ Meetings Industry Professionals


Metro Toronto Convention Centre
Intercontinental Toronto Centre
Toronto, Ontario, Canada



Audio Visual Services

Creative Services

  • Producer & Production Management

Digital Services

  • Live Streaming

Projection Mapping

Scenic Design & Decor

Specialty LED/LCD Displays



Freeman Audio Visual and PCMA set a goal to stimulate creativity and participation among attendees. The CIC hopes to inspire the meetings industry to get creative with technology.

Freeman creative designers aim to give the guests an entire experience from micro-interactions with technology to the overall conference impact.

The three day educational conference was designed to encourage event planners and industry executives to think outside the box. PCMA, much like Freeman, focused on the experiences of attendees.



The CIC logo was Projection Mapped beside the main stage onto a custom screen. Creative Services built a Specialty LED Wall measuring at 22 feet by 8 feet into a truss arch with four moving lights to fill the room.

Darryl Matthews from Freeman’s Scenic Services worked with the client to design a beautiful conference theatre.

Creative Services custom designed and produced a video reel to accompany the event experience. 3D Projector mapping was used to bring the “TORONTO” custom model alive with high quality video and graphics.

Everything that was provided for the CIC in the last three years is fully scalable; all components can be used and combined in new ways. Our team of experienced designers use the most current technology to plan and execute an event.

The event was live streamed online with additional value added, such as exclusive interviews and online chat.



Attendees came from all across Canada to see the CIC life; there was a 32% increase in attendees from the previous year.

The CIC hosted a range of educational and inspiring keynote speakers, including Janet Kestin and Nancy Vonk, the two women behind Dove’s Campaign for Real Beauty.

In collaboration with Freeman Creative Services, the client dreams and Freeman delivers.

And don’t miss next year…

November 20-22, 2016
St. John’s Convention Centre
Delta St. John’s Hotel and Conference Centre
Sheraton Hotel Newfoundland
St. John’s, Newfoundland

Freeman sits down, and they dream with you, and they imagine with you, and then they bring the technology in to actually make it happen. It’s something that produces experiences you can’t get anywhere else.

Chuck SchouwerwouPresident-Elect, PCMA CE

Freeman – Innovation dedicated to your brand.

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