3 Factors to Consider When Thinking About Audio for Your Next Conference

By | Audience Engagement, Audience Response, Audio, Breakout Sessions, Education, Engagement, Event highlights, Freeman Audio Visual Employees, Power Point, Technicians, Video, Video Conferencing, Webcasts

There are many variables when it comes to organizing a successful conference, from selecting the right presenters to taking breaks at the right time for networking. When it comes to audio, one of the variables that deserves attention is sound reinforcement. The point of reinforcing or amplifying your presenter’s voice in a ballroom, or any room for that matter, is not just so that he/she can be heard from the front to the back of the room, but more importantly, that he/she is comfortably understood from the front to the back of the room.

In addition to sound reinforcement, sound quality is equally important. This is especially the case if you plan on recording your conference. This documented evidence of your event is likely to be used in the future for promotional videos, training or archived for private or public record.

So when thinking about the type of audio support needed for your event, we encourage you to consider the following three key factors:

  1. Your Purpose

The audio needs for a Town Hall, a sales rally and an awards gala with entertainment are all different. Fail to match the type of meeting with the appropriate audio solution and you could end up with understated audio or audio overkill. For example a meeting with the purpose of imparting new information or learning requires a focus on clarity of speech and equal coverage throughout the room (arguably this should always be the goal). Therefore, the audio system selected should complement the dominant frequency range of the human voice which is generally accepted to be around 300Hz – 3kHz. This is the spot where intelligibility and recognition like to get together and party.

  1. Your Equipment

Once you’ve understood the purpose of your meeting or event, list out your audio needs as this will dictate the equipment required. Use your agenda to visualize the day from your attendee’s and presenter’s points of view. A sound system comprises of four main elements that will work together to capture and amplify sound at your event. They include:

  1. Input devices –wired and or wireless microphones, discussion systems designed for multiple participants and playback devices.
  2. Processing devices –audio mixers and signal processors for adjusting the quality of sound through equalization, compression, feedback suppression, etc. Used skillfully audio processors can eliminate/minimize unwanted echoes, vocal pops, feedback, etc. and aim to control the audio being amplified.
  • Amplification devices – amplifiers to boost the input sound to the loud speakers. This boosting is required regardless of system configuration applied, hence the term ‘sound reinforcement’. Amplifier configurations can either run independent of loudspeakers or they can form part of the loudspeaker itself. In the latter form this is usually indicated by the term ‘powered speaker’.
  1. Output devices –loudspeakers and headphones, depending on how the audience intends to receive the sound.

Depending on the nature of your conference, you may need additional ancillary equipment for recording, teleconferencing, videoconferencing, or streaming. This is uniquely beneficial when all attendees or presenters cannot be at the event at the designated place and time.

  1. Your Audio Partner

When the audio fails at event – people notice. And keeping in mind your purpose and equipment, having the right partner’s onsite can make or break the experience you are trying to create. An audio company that takes the time to understand what matters most to you and your brand, is creative in their approach, and has the experience to troubleshoot, are always worth more in the long run. Consulting with your sound/audiovisual company early on in the process will ensure that the event space you have selected is suitable for the type of audio-visual support your event will need. For example, low ceilings, pillars, rigging points, built-in counters, big windows, proximity to other meetings on the day, power distribution and other factors can dramatically affect the setup of your audio equipment, your budget and ultimately the intended experience of your presenters and attendees.  Ultimately your audio engineer’s efforts towards achieving great sound on your event are governed by the laws of physics, not magic, and takes years of training, experience on show sites, and continued learning to master these skills.

Focusing on your event purpose, understanding the equipment you need, and selecting the right audio partner, are three ways to guarantee exceptional sound at your event. And remember, a good sound engineer is ALWAYS listening.

For more information, contact the Freeman Audio Visual Canada team today.

Rene Barrow
Freeman Audio Visual Canada, Account Executive

Joining Freeman in 2009, René Barrow brings nearly 20 years’ experience of customer relationship management experience in the banking industry and 13 years’ experience as a technician in the performing arts. His extensive expertise and positive approach means that clients never have to worry about their audiovisual solutions when René is in charge.

Business people using webcasting for a meeting

Webcasting Best Practices

By | Webcasts

If you aren’t taking advantage of webcasting, you definitely should be. Nowadays, people are busy and can’t always get to the location you have booked for a presentation. Additionally, those who are geographically dispersed can tune in, allowing you to reach a larger audience, with better targeting. Webcasting allows for immediate, intimate and real interactions, giving you the benefit of a live presentation without the need to book a space and accommodations. Here are some webcasting best practices to keep in mind before you begin. Read More

How to Create a Professional Webcast to Reach Out to Clients

By | Tools & Tips, Webcasts

*La version française suit le message anglais.

Reaching clients has never been easier in this current social era that we’re living in. Social media is largely leading the world in allowing companies to directly communicate with their customers. Webinars and webcasts are professional and informational ways in which companies can speak to their base. For those of you who are new to the game, here’s how to create a professional webcast to reach out to clients.

To begin, treat your webcast like any other formal business event. There will be a set start and end time for your webcast, along with pre-registration and a guest list. Have a decided upon agenda and ensure the event is moderated and controlled. Making use of customized branding is also useful so that your company’s logo stands out in people’s minds, as well as ties theme together nicely. Before the webcast, promote the event on your company’s social media channels and spread word of the fact that you will be hosting a live webcast. Ensure it is attention grabbing and interesting, so that attendees will be sure to sign up. Having it advertised with cut-off date for registration is a good way to ensure guests sign up early-on. You have the potential of reaching thousands of people, so ensuring your allotted time is properly planned and advertised is very important in making a big impact.

Ensuring you are prepared before the webcast airs is the key in having your event come off as professional and smooth. Since you will be casting your event online, you need to make sure you are using high-quality equipment and programs. Everyone in the space knows that preproduction is the key to a successful webcast.


Having a dedicated internet line that is just used for your webcast, and not shared with other users, is important in keeping a clear and strong connection with your audience. Conducting a speed test beforehand will help you in noticing and therefore fixing any problems prior to going live. In addition to checking the internet speed and clarity, checking the audio and video components is just as important. You need to be sure your audience can clearly hear you and see you. There is nothing more frustrating than signing up for a webcast and having a poor quality presentation be given.

Post-production is just as valuable as pre. Having a feedback form ready for your attendees to fill out after the webcast will give you insightful information about your performance. This information will come in handy for your next webcast, and is a great way to learn from your mistakes, and incorporate aspects you may have overlooked or not thought of.

Remember, the key components of how to create a professional webcast to reach out to clients include strong internet connection, clear audio and video, and smart promotion. You want to reach as many interested people as possible, and to achieve this, you must spread the word. Contact us for all your audio and video needs.


En cette ère des réseaux sociaux, il n’aura jamais été aussi facile d’atteindre des clients. Les médias sociaux mènent le bal lorsqu’il s’agit de permettre aux compagnies de communiquer directement avec leur clientèle. Les webinaires et les webdiffusions représentent pour les entreprises des moyens professionnels d’échanger de l’information avec leur public. Pour les débutants dans ce domaine, voici comment créer une webdiffusion professionnelle pour toucher des clients.

Tout d’abord, traitez votre webdiffusion comme tout autre événement d’affaires officiel. Cela veut dire prévoir une heure de début et de fin, des préinscriptions et une liste d’invités. Vous devez établir un ordre du jour et vous assurer que vous aurez un modérateur qui veillera au bon déroulement. Utilisez votre image de marque afin que le logo de la compagnie soit présent à l’esprit des participants ; cela sert aussi de lien pour la thématique. Avant la webdiffusion, faites la promotion de votre événement sur les canaux sociaux de votre entreprise et annoncez que vous tiendrez une webémission en direct. Assurez-vous d’attirer l’attention et de susciter l’intérêt, pour que de nombreux participants s’inscrivent. En annonçant une date limite d’inscription, vous augmentez les chances d’avoir des inscriptions rapides. Parce que vous avez la possibilité d’atteindre des milliers de personnes, il est important que le temps réservé soit bien planifié et publicisé si vous voulez avoir un bon impact.

Une préparation adéquate avant la webdiffusion est la clé d’un événement professionnel réussi qui se déroule sans anicroche. Comme vous diffuserez en ligne, vous devez absolument utiliser de l’équipement et des logiciels de haute qualité. Il est important d’avoir une ligne Internet dédiée uniquement à votre webdiffusin, sans partage avec d’autres utilisateurs, afin de garantir une connexion fiable et sans interférence à votre public. Faites un test de vitesse de transmission auparavant pour déceler et régler tout problème avant de diffuser en direct. En plus de vérifier la vitesse et la clarté de votre connexion Internet, il importe aussi de valider les composantes audio et vidéo. Vous devez être certain que les participants vous entendront bien et vous verront bien. Il n’y a rien de plus frustrant que de s’inscrire à une webémission pour assister à une présentation de piètre qualité.

La postproduction est aussi essentielle que la préproduction. Soumettez aux participants un formulaire de commentaires qu’ils pourront remplir pour vous donner une rétroaction éclairée sur votre performance. Cette information vous sera utile pour préparer votre prochaine webdiffusion, car elle vous donne l’occasion d’apprendre de vos erreurs, mais aussi d’intégrer des aspects que vous auriez négligés ou auxquels vous n’auriez pas pensé.

Gardez à l’esprit ces composantes clés d’une webdiffusion professionnelle destinée à vos clients : une bonne connexion Internet, une haute qualité audio et vidéo et une promotion intelligente. Vous voulez toucher le plus de gens intéressés possible et pour y arriver, vous devez utiliser le bouche-à-oreille. Communiquez avec nous, nous pourrons vous aider pour l’aspect vidéo et audio.

What You Need to Plan an Event

By | Audience Engagement, Lighting, Projection, Video, Webcasts

event planning


The job of an event planner has many opportunities for fun, sociability and creativity. While this may be true, a lot of little things go into event planning that are not noticed by those attending, but are crucial in making or breaking an event. If you’re new to event planning or have received the responsibility of putting together your company’s next meeting, we’re here to help ease some of your concerns. Whether you’re putting together a press conference, product launch, sales meeting, awards ceremony, or company-wide meeting, here’s a quick guide of the technical side of meeting planning, so you can focus on the fun stuff!

When planning your event, whether it’s small-scale or large, having visual stimulation that compliments your company’s brand and makes a lasting impression is key. Think about creating a backdrop that draws attention to your speakers and looks great for photos. Custom sets are definitely a good option, depending on your time constraints. They help tie the theme of the event together and generate excitement amongst those attending.

Based on the nature of your event, video could be something required, or a great added plus. For pre-event promotion, on-site presentations and archived content, video serves a great purpose. Ensuring your videographer is of high quality and professionalism is important, as the after-experience is just as meaningful as what happens during the event. Having the option to choose from different digital video recording formats is helpful and saves you time after the event.

Lighting is one of the most important aspects of an event. To make speakers the main focal point, produce better-quality photos and videos, and create the right atmosphere, lighting is a main component. Having the choice of different lighting systems, from environmentally-friendly to coloured and moving options, set the tone for your event.

Live events can be broadcasted to any corner of the world, and your audience reach can be that much bigger with webcasting. Keeping this in mind, choose a webcaster that can give you the optimal viewing capability for your needs, as you want your event to go smoothly for those seated in front of you, as well as those on a computer or mobile device.

Projection is just as important as lighting when it comes to a live event. Your entire presentation must be visible to those in the audience, and having a projection screen that allows for maximum viewing is essential and can add great stimulation to the crowd. Think about graphics, animations, and video clips to ensure your message is put across in the best way possible.

Freeman Audio Visual Canada has all the solutions you need in order to pull off a fantastic event. Contact us for quotes, information, or ideas on how to create your best event yet.

Communicating with Video: Webcasting for nationwide reach… and beyond!

By | Event highlights, Freeman Audio Visual Products & Services, Video, Webcasts

*La version française suit le message anglais.

For Freeman Audio Visual Canada, consistency in communication to our 600-plus employees across the country is mission-critical to our company’s success. However, quarterly face-to-face meetings are not always the most practical or cost-effective method of information distribution. Live webcasting is the simple solution we use to broadcast important updates, like new product demos, to employees at each of our 15 branches, as well as offsite staff, simultaneously.

The hosts of our recent September Product Day Webcast were filmed sitting at boardroom table inside our Toronto office with a basic drapery in the background. Utilizing our partner’s, Videoconference Solutions Inc., content distribution network (CDN), we opted for a single-window HD webcast using a switcher to overlay images of the presenters onto presentation slides (also known as picture-in-picture or PiP).

The benefit of a single-window webcast is that the footage can easily be posted to YouTube or Vimeo after the event. Meanwhile, at our offices, employees gathered at central locations to watch the webcast so that bandwidth use was minimal. An archived version is now available for future viewing by employees at their convenience.


La communication à l’ère de la vidéo : Webdiffusion

product day webcast clip

Pour Freeman audiovisuel Canada, maintenir des communications cohérentes avec tous nos employés — nous sommes plus de 600 au pays — est essentiel au succès de l’entreprise. Toutefois, les réunions trimestrielles en personne ne sont pas toujours le moyen le plus pratique ni le plus économique de transmettre de l’information. La webdiffusion en direct constitue une solution simple que nous utilisons pour tenir les employés de chacune de nos 15 succursales et le personnel hors site au courant des nouveautés importantes, comme les démonstrations de nouveaux produits. Les hôtes de notre récente webdiffusion du Jour du produit de septembre ont été filmés, assis autour d’une table de conférence à notre bureau de Toronto, avec un drapé classique à l’arrière-plan. Utilisant le réseau de distribution de contenu de notre partenaire, Videoconference Solutions Inc., nous avons opté pour une webdiffusion à une seule fenêtre HD avec un commutateur pour superposer les images des présentateurs sur les diapositives de la présentation (technique image sur image). L’avantage d’une webdiffusion à une seule fenêtre réside essentiellement dans la facilité de diffuser l’enregistrement sur YouTube ou Vimeo après l’événement. Au moment de la diffusion, dans chacun de nos bureaux, nos employés se sont regroupés à un seul endroit pour visionner le vidéoclip afin de réduire au minimum l’utilisation de la bande passante. Une version archivée de cette vidéo peut maintenant être visionnée par nos employés au moment qui leur convient.

Mise à jour sur la technologie : Webdiffusion sur le ratio d’aspect

By | 16:9, Aspect Ratio, Webcasts

Si vous avez raté la webdiffusion interactive en direct le mois dernier portant sur la norme actuelle de technologie d’écran de présentation, animée par des spécialistes des technologies Freeman audiovisuel, ne vous inquiétez pas. Nous avons archivé la diffusion intégrale vous permettant ainsi de visionner cette dernière ici et maintenant. Il suffit de cliquer sur l’image ci-dessous, s’inscrire et profiter du visionnement.

french webcast


Technology Update: Aspect Ratio Webcast

By | 16:9, Aspect Ratio, Webcasts

If you missed last month’s live, interactive webcast on today’s standard of presentation screen technology hosted by Freeman Audio Visual technology specialists, don’t distress. We have archived the entire broadcast so you can watch it here and now! Simply click the image below, register and enjoy the show.