Tools & Tips

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

Top Six Holiday Event Budgeting Tips

By | Fun & Facts, Meeting Planners, Room Décor, Tools & Tips

*La version française suit le message anglais.

The weeks leading up to the holidays can be stressful. On top of family obligations, manic mall madness, and the pile of gifts still left to be wrapped in your closet, you’ve now been tasked with coordinating your organization’s holiday party with just the right balance of thrift and thrill.

Does the pressure have you feeling less than festive? Let us check that last task off your knotty list with our Top Six Holiday Event Budgeting Tips.

1. Make a Budget & Check it Twice. First things first, determine how much you have to spend and what your event objectives are, and then allocate your funds accordingly. Be sure to document your budget and check it often to make sure you’re fulfilling the priorities you set.

2. Use Digital Party Invites. The days of paper invitations are long gone—not only are they costly for your pocketbook; they’re bad for the environment. Search online for a number of free e-vite templates.

3. Trim the Excess with an Accurate Headcount. Send invites out early, give several reminders and set a definitive RSVP date. Once you know how many people are attending, you can properly plan all other details, like venue size and meal requirements.

4. Abandon the Band & Ditch the DJ. Create a playlist of the most rockin’ holiday tunes and top 40 hits on your mobile device and connect it the sound system for free, toe-tappin’ entertainment.

5. Consider Holding Your Event in the Offseason. Delay the festivities just a few weeks, call it a New Year’s Kick Off party, and save some cash. It’s cheaper to rent space in most venues just after the holidays, in January and February.

6. Consult Your AV Partner at the Beginning of Your Planning Process. Lighting, audio, projection, video services and internet access will make a huge impact on you event experience, but if you’re not careful, they can also make a sizable impact on your wallet. Involve your technology provider in the early planning stages, be realistic about the environment you hope to achieve and the funds you have to work with, and your technologist will collaborate with you to customize an experience design based on your needs.

For a free, no-commitment consultation to customize our event services to your holiday party objectives and budget, don’t hesitate to contact us.


Les semaines avant la période des fêtes sont synonymes de stress. En plus de vos obligations familiales, du marathon de magasinage et de la pile de cadeaux que vous aurez à emballer, voici que le patron vous demande d’organiser les célébrations en trouvant le juste milieu entre bombance et bon sens.

La pression fait baisser votre envie de fêter ? Laissez-nous vous remonter le moral avec nos six astuces pour budgéter une fête de fin d’année.

1. Faites un budget et vérifiez-le deux fois. Tout d’abord, déterminez combien vous pouvez dépenser et quels sont les objectifs de l’événement, puis répartissez les sommes en conséquence. Assurez-vous de valider votre budget et d’y revenir souvent pour vérifier que vous respectez vos priorités.

2. Envoyez des invitations électroniques. Les invitations imprimées sont dépassées. Non seulement elles sont coûteuses, mais elles ne sont pas écologiques. Faites une recherche en ligne pour trouver des modèles d’invitations électroniques gratuits.

3. Évitez les débordements en faisant un décompte précis. Envoyez vos invitations tôt, faites plusieurs rappels et donnez une date limite de réservation très ferme. Lorsque vous saurez combien de personnes participeront, vous pourrez finaliser le reste, comme la grandeur de la salle et le traiteur.

4. Oubliez l’orchestre et le DJ. Créez une liste de lecture des meilleures chansons de Noël et des plus récents succès sur votre appareil mobile et branchez-le sur la chaîne audio pour faire lever la soirée.

5. Envisagez de tenir votre événement après la saison des fêtes. Retardez les festivités de quelques semaines, appelez ça une fête du Nouvel An et économisez. La location de salle sera moins chère en basse saison, en janvier ou en février.

6. Consultez votre fournisseur de technologies au début du processus. L’éclairage, le son, les services de vidéo et de projection, l’accès Internet auront beaucoup d’impact sur votre soirée, mais si vous n’êtes pas prudent, ils auront aussi un gros impact sur votre budget. En consultant votre fournisseur dès le début, vous pourrez concevoir de manière réaliste l’environnement que vous désirez tout en tenant compte des moyens dont vous disposez. Votre technologue collaborera avec vous pour adapter un concept expérientiel à vos besoins.

N’hésitez pas à nous contacter pour obtenir une consultation gratuite et sans engagement pour voir comment nos services d’événement peuvent personnaliser votre fête de fin d’année tout en respectant vos objectifs ainsi que votre budget. .

Outdoor Events Tips!

By | Health and Wellness, Outdoor Events, Tools & Tips

*La version française suit le message anglais.

1. PERMITS- There is no faster way to shut down an event than not having your permits from the local municipality in order. Whether you are planning an event on private or public property, it is wise to ask the local authority having jurisdiction what type or types of permits you will require for your type of event.

2. SITE PLAN- You will require some sort of site plan for your event. This plan will show the locations of a the stage, washrooms, emergency access points, electrical tie in and/or generators, load in/out zones for contractors, among other possible things. This is normally required when you apply for your permits.

3. LOCAL ORDINANCES- Have you looked into all local by-laws and ordinances? The most common has to do with noise. Not only can there be time restrictions as to what time of the day you can make noise, but also on the actual SPL levels you are able to reach in certain areas. You also need to take into consideration any fire and safety codes that need to be met, depending on the size of the group at your outdoor event.

4. INSURANCE- It is important to remember nobody plans to have things go wrong. However, if they do, will this event be covered under your insurance policy or will you require extra coverage? This would also include all contractors that will be involved with the event.

5. SOME OUTDOOR EVENTS NEED MORE WORK THAN OTHERS- Is the event being held in an existing outdoor facility? If so, great, because that should cut the work in half. If you are going into an uncommon area, a lot more advance planning and coordination will be critical. You will need to think about everything from power, toilets, garbage, security, communications, equipment, food and water, among possible other requirements.

6. SECURITY- Security can be a daunting task for an outdoor event. You do not have the normal security you would when working in an indoor venue. Most indoor venues have full-time security onsite. These people not only look after the safety and security of the building, but also that of the people in it. When you are putting on an outdoor event, you will need to hire security to protect AV equipment from theft and vandalism, as well as have people in place to help deal with possible medical issues onsite, crowd control and evacuation plans in case of an emergency.

7. POWER- Is there power already onsite? If so, great, but is it enough and are you able to use it? You may need to bring in generators to fulfill your power requirements. You will need to find out who the local authority having jurisdiction is, obtain your electrical permit and book your electrical inspection as well.

8. AV EQUIPMENT OUTDOOR- Most AV equipment is not designed for outdoor use, so extra precautions need to be taken to protect all individuals that can come in contact with the equipment, and also the protect the equipment itself. Certain equipment, such as drape, fastfold screens and super towers, should never be used for outdoor events, due to the possible safety hazards that can come from sudden gusts of wind and such.

9. ENGINEERING APPROVAL- In the case of a number of outdoor freestanding structures, the authority having jurisdiction will require an engineer’s stamp. This means that proper drawings will have to be provided with weights and equipment specs to the engineer. There is, of course, a cost for this requirement.

10. TAKING CARE OF THE ONSITE STAFF- Having the proper steps been taken to ensure the safety and wellbeing of the staff during setup and execution of the event? It is important to make sure that there are accessible restrooms close by. It is also important to have an area available that the staff can go to get out of the elements, such as the cold or the heat. During the warmer months, it is important to make sure that there are hydration stations close by to avoid heat fatigue and/or sun stroke.

11. FIRE SAFETY- One thing that is often forgotten about is fire safety when dealing with an outdoor event. It can easily be taken for granted when working inside a hotel or convention centre that fire extinguishers can be found close by. This is not the case when dealing with the great outdoors. It is responsibility of everyone from the meeting planner to all contractors to make sure that the proper amount and size of fire extinguishers are onsite. It is also important that all staff working on the event knows their locations and how to operate them.

12. WEATHER & PLAN B- The biggest impact on any outdoor event is, of course, the weather itself. It is important to keep an eye on the local weather forecasts leading up to the event. Do you have a drop-dead time set for when you will cancel the event due to possible weather conditions? Is there a plan B in place in case of sudden change in weather? These questions must be considered when dealing with an outdoor event. Changes in weather not only can ruin the event; they can make it unsafe very quickly.

These are just a few of the key points that need to be looked at when planning for an outdoor event. An outdoor event will most likely take you more time to plan than an indoor event and can sometimes be more costly. However, just think back to those days in school when you would get to have class outside on a nice sunny day…wasn’t it great?! That is the kind of feeling your whole audience can have with a great outdoor event.


Conseils: Les événements extérieurs!

La tenue d’un événement extérieur peut s’avérer un moyen très efficace de transformer une réunion ordinaire. En effet, l’air frais et le bleu du ciel contribuent grandement à changer le rythme d’une réunion habituelle… Et on ne peut pas avoir de meilleure toile de fond pour un événement que la nature elle-même, n’est-ce pas? Cependant, il ne faut pas oublier, lorsqu’on traite avec la nature, que nous n’avons aucune maîtrise sur elle. Pour cette raison, nous devons planifier l’événement avec soin et être bien préparés. Lorsqu’on planifie un événement extérieur, il faut prendre en considération certains éléments qui sont parfois tenus pour acquis lorsqu’on travaille à l’intérieur.

1. PERMIS – Votre événement sera vite annulé si vous ne détenez pas tous les permis exigés par la municipalité locale. Peu importe si l’événement que vous planifiez se déroule sur une propriété privée ou publique; il est toujours sage de demander à l’autorité compétente locale quels sont les types de permis dont vous aurez besoin.

2. PLAN DU SITE – Pour votre événement, vous aurez besoin d’un plan du site. Celui-ci indiquera notamment l’emplacement de la scène, des toilettes, des points d’accès en cas d’urgence, des raccordements électriques et/ou des génératrices ainsi que des aires de chargement et de déchargement à l’intention des entrepreneurs. Ce plan est habituellement exigé pour la demande des permis.

3. ORDONNANCES LOCALES – Avez-vous vérifié l’ensemble des règlements et des ordonnances locales? La plupart concernent habituellement le bruit. À certains endroits, il pourrait y avoir des restrictions quant aux heures où vous pouvez faire du bruit, mais également quant aux niveaux de pression acoustique émis. Vous devrez aussi tenir compte des codes de sécurité et de prévention des incendies à respecter, selon la taille du groupe qui participera à l’événement extérieur.

4. ASSURANCE – Bien évidemment, personne ne souhaite que les choses tournent mal. Toutefois, au cas où une telle situation surviendrait, il est important de savoir si l’événement est couvert par votre police d’assurance ou si vous aurez besoin d’une protection supplémentaire. Assurez-vous que la protection couvre également tous les entrepreneurs qui participent à la mise en œuvre de l’événement.

5. CERTAINS ÉVÉNEMENTS EXTÉRIEURS NÉCESSITENT UN PLUS GRAND TRAVAIL QUE D’AUTRES – L’événement aura-t-il lieu dans une installation extérieure existante? Le cas échéant, tant mieux, car votre travail en sera réduit de moitié. Si votre événement se tiendra dans un lieu inhabituel, une planification et une coordination précoces vous seront essentielles. Vous devrez penser à tout : de l’électricité aux toilettes, en passant par les poubelles, la sécurité, les communications, le matériel, la nourriture et l’eau, entre autres.

6. SÉCURITÉ – Planifier la sécurité peut s’avérer une tâche exigeante lors d’un événement extérieur. En effet, vous ne pourrez profiter des services de sécurité habituellement fournis à l’intérieur. En ce qui concerne les événements intérieurs, la plupart des emplacements ont déjà un service de sécurité à temps plein sur place. Ces agents assurent non seulement la sécurité de l’établissement, mais également celle des personnes qui se trouvent à l’intérieur. Si vous organisez un événement extérieur, vous devrez engager des agents de sécurité pour protéger le matériel audiovisuel contre le vol et le vandalisme. Vous aurez aussi besoin de personnes qui pourront se charger des urgences médicales éventuelles sur place, de la maîtrise des foules et des plans d’évacuation en cas d’urgence.

7. ÉLECTRICITÉ – Le site est-il alimenté en électricité? Le cas échéant, tant mieux, mais l’alimentation est-elle suffisante et pouvez-vous vous y brancher? Vous pourriez devoir utiliser des génératrices pour combler vos besoins en électricité. Vous devrez alors déterminer qui est l’autorité compétente locale, obtenir votre permis pour les installations électriques et prévoir la visite d’un inspecteur.

8. MATÉRIEL AUDIOVISUEL EXTÉRIEUR – La majorité du matériel audiovisuel n’est pas conçu pour être utilisé à l’extérieur. Vous devrez donc prendre des précautions supplémentaires pour protéger toutes les personnes qui manipuleront le matériel, ainsi que le matériel en soi. Certains éléments, par exemple les rideaux, les écrans « Fastfold » ou les tours de haut-parleurs, ne devraient jamais être utilisés à l’extérieur en raison des risques éventuels pour la sécurité que pourraient poser de soudaines rafales ou autres phénomènes de la sorte.

9. APPROBATION D’UN INGÉNIEUR – Si votre événement nécessite un certain nombre de structures autoportantes extérieures, l’autorité compétente locale exigera le sceau d’approbation d’un ingénieur. Cela signifie que vous devrez transmettre le dessin des installations à l’ingénieur, y compris le poids des structures et les spécifications du matériel. Bien évidemment, vous devrez payer pour ce service.

10. BIEN-ÊTRE DU PERSONNEL SUR PLACE – Les étapes appropriées ont-elles été mises en œuvre pour assurer la sécurité et le bien-être du personnel avant et pendant l’événement? Il est important de s’assurer que des salles de bain sont accessibles non loin des installations. Il est également essentiel d’avoir un endroit où les employés pourront se protéger temporairement des conditions météorologiques, par exemple du froid ou de la chaleur. Au cours des mois chauds, vous devrez aussi vous assurer que des postes d’eau sont prévus afin de prévenir les coups de chaleur.

11. PRÉVENTION DES INCENDIES – Lorsqu’on planifie un événement extérieur, on oublie souvent les mesures de prévention des incendies. Beaucoup tiennent pour acquise la proximité des extincteurs d’incendie lorsqu’ils travaillent à l’intérieur d’un hôtel ou d’un centre des congrès. La situation est différente lorsqu’on travaille à l’extérieur. Il revient à tous, du planificateur aux entrepreneurs, de s’assurer qu’une quantité suffisante d’extincteurs adaptés se trouvent sur place. Il est également important que tout le personnel travaillant lors de l’événement connaisse l’emplacement de ces extincteurs et la façon de les utiliser.

12. MÉTÉO ET PLAN B – Bien entendu, le bon déroulement de votre événement extérieur repose principalement sur la météo. N’oubliez pas de surveiller les prévisions météorologiques locales à l’approche de l’événement. Si vous devez annuler l’événement en raison des mauvaises conditions météo, avez-vous une date limite à respecter? Avez-vous un plan B au cas où le temps changerait brusquement? Vous devez tenir compte de tous ces aspects lorsque vous organisez un événement extérieur. Les conditions météorologiques peuvent ruiner votre événement, mais surtout, ils peuvent rendre l’endroit dangereux en un rien de temps.

Voilà seulement quelques-uns des principaux éléments à prendre en compte lorsqu’on planifie un événement extérieur. Un événement extérieur nécessitera sans doute une planification plus laborieuse qu’un événement intérieur et pourrait également s’avérer plus coûteux. Toutefois, rappelez-vous ces jours d’école où les enseignants vous faisaient la classe à l’extérieur au cours d’une belle journée ensoleillée… N’était-ce pas fantastique? L’ensemble de votre auditoire éprouvera ce même sentiment si vous organisez un superbe événement extérieur.

Tips on Creating a Professional Meeting Environment for Your Presentation

By | LED Technology, Presentation Tips, Room Décor, Tools & Tips


You have the content, the venue, and the team, but you’re struggling with ensuring your presentation comes off as professional and well put together. Holding meetings that engage, educate, and embody your company’s brand is essential in creating a strong first impression and a lasting relationship with your clients. Freeman Audio Visual has lots of tools available to help you create a professional meeting environment, and thus, ensure you make the most of your scheduled meeting time.

While the basics may be in place, we can help you clean up the edges and create a sharper, more professional look to your entire presentation. Keeping on theme but also adding slight touches always goes a lot further in impressing your audience. In regards to your screen, adding picture-frame style screen surrounds enhance basic screens, making them look more polished. For more enhancements, our self-supporting column structures with simple LED fixtures can add a little extra to your presentation, with customizable lighting to enhance themes. For a more personal touch, custom printed logo inserts into our VH-1 style lecterns and lighting of drapery lines with LED lights can easily be installed and controlled. Light up your presentation, and make it stand out.


Follow basic rules of thumb to create a professional presentation. Keep these things in mind and see the difference in your meeting. While technical knowledge and understanding might not come easily to everyone, we can provide the support you need to make your presentation as smooth as possible. One of the most important aspects of a presentation, outside of aesthetics, is sound. Poor sound will basically negate all the hard work you’ve put in, so to avoid such a situation, ensure you have your sound figured out prior to the day of the meeting. If you’re unsure of when to use the house sound versus independent, first thing you should do is test the system. Also, to be safe and as a general rule of thumb, if there are multiple wireless microphones or if there will be music playing in the background, go with independent sound to ensure you get the best quality and support without glitches.

If you are unsure about how to choose a meeting room that is right for your presentation, some basic guidelines will help. Of course, ensuring the room is large enough for your expected number of attendees is standard practice; however, keep in mind that you must account for AV equipment which can take up to 15% of the room space – so plan accordingly. Pillars and chandeliers can add aesthetic appeal, and might even fall into your theme; however, they also take up quite a bit of space and need to have projection screens strategically positioned to allow for optimal viewing. In regards to AV equipment, square-shaped rooms work the best with the equipment, so look for something angular versus curved walls, despite how cool they look.

Clear as mud? No worries – Freeman Audio Visual is here to assist you as much or little as you need. Contact us for more information.

How to Create a Professional Webcast to Reach Out to Clients

By | Tools & Tips, Webcasts

*La version française suit le message anglais.

Reaching clients has never been easier in this current social era that we’re living in. Social media is largely leading the world in allowing companies to directly communicate with their customers. Webinars and webcasts are professional and informational ways in which companies can speak to their base. For those of you who are new to the game, here’s how to create a professional webcast to reach out to clients.

To begin, treat your webcast like any other formal business event. There will be a set start and end time for your webcast, along with pre-registration and a guest list. Have a decided upon agenda and ensure the event is moderated and controlled. Making use of customized branding is also useful so that your company’s logo stands out in people’s minds, as well as ties theme together nicely. Before the webcast, promote the event on your company’s social media channels and spread word of the fact that you will be hosting a live webcast. Ensure it is attention grabbing and interesting, so that attendees will be sure to sign up. Having it advertised with cut-off date for registration is a good way to ensure guests sign up early-on. You have the potential of reaching thousands of people, so ensuring your allotted time is properly planned and advertised is very important in making a big impact.

Ensuring you are prepared before the webcast airs is the key in having your event come off as professional and smooth. Since you will be casting your event online, you need to make sure you are using high-quality equipment and programs. Everyone in the space knows that preproduction is the key to a successful webcast.


Having a dedicated internet line that is just used for your webcast, and not shared with other users, is important in keeping a clear and strong connection with your audience. Conducting a speed test beforehand will help you in noticing and therefore fixing any problems prior to going live. In addition to checking the internet speed and clarity, checking the audio and video components is just as important. You need to be sure your audience can clearly hear you and see you. There is nothing more frustrating than signing up for a webcast and having a poor quality presentation be given.

Post-production is just as valuable as pre. Having a feedback form ready for your attendees to fill out after the webcast will give you insightful information about your performance. This information will come in handy for your next webcast, and is a great way to learn from your mistakes, and incorporate aspects you may have overlooked or not thought of.

Remember, the key components of how to create a professional webcast to reach out to clients include strong internet connection, clear audio and video, and smart promotion. You want to reach as many interested people as possible, and to achieve this, you must spread the word. Contact us for all your audio and video needs.


En cette ère des réseaux sociaux, il n’aura jamais été aussi facile d’atteindre des clients. Les médias sociaux mènent le bal lorsqu’il s’agit de permettre aux compagnies de communiquer directement avec leur clientèle. Les webinaires et les webdiffusions représentent pour les entreprises des moyens professionnels d’échanger de l’information avec leur public. Pour les débutants dans ce domaine, voici comment créer une webdiffusion professionnelle pour toucher des clients.

Tout d’abord, traitez votre webdiffusion comme tout autre événement d’affaires officiel. Cela veut dire prévoir une heure de début et de fin, des préinscriptions et une liste d’invités. Vous devez établir un ordre du jour et vous assurer que vous aurez un modérateur qui veillera au bon déroulement. Utilisez votre image de marque afin que le logo de la compagnie soit présent à l’esprit des participants ; cela sert aussi de lien pour la thématique. Avant la webdiffusion, faites la promotion de votre événement sur les canaux sociaux de votre entreprise et annoncez que vous tiendrez une webémission en direct. Assurez-vous d’attirer l’attention et de susciter l’intérêt, pour que de nombreux participants s’inscrivent. En annonçant une date limite d’inscription, vous augmentez les chances d’avoir des inscriptions rapides. Parce que vous avez la possibilité d’atteindre des milliers de personnes, il est important que le temps réservé soit bien planifié et publicisé si vous voulez avoir un bon impact.

Une préparation adéquate avant la webdiffusion est la clé d’un événement professionnel réussi qui se déroule sans anicroche. Comme vous diffuserez en ligne, vous devez absolument utiliser de l’équipement et des logiciels de haute qualité. Il est important d’avoir une ligne Internet dédiée uniquement à votre webdiffusin, sans partage avec d’autres utilisateurs, afin de garantir une connexion fiable et sans interférence à votre public. Faites un test de vitesse de transmission auparavant pour déceler et régler tout problème avant de diffuser en direct. En plus de vérifier la vitesse et la clarté de votre connexion Internet, il importe aussi de valider les composantes audio et vidéo. Vous devez être certain que les participants vous entendront bien et vous verront bien. Il n’y a rien de plus frustrant que de s’inscrire à une webémission pour assister à une présentation de piètre qualité.

La postproduction est aussi essentielle que la préproduction. Soumettez aux participants un formulaire de commentaires qu’ils pourront remplir pour vous donner une rétroaction éclairée sur votre performance. Cette information vous sera utile pour préparer votre prochaine webdiffusion, car elle vous donne l’occasion d’apprendre de vos erreurs, mais aussi d’intégrer des aspects que vous auriez négligés ou auxquels vous n’auriez pas pensé.

Gardez à l’esprit ces composantes clés d’une webdiffusion professionnelle destinée à vos clients : une bonne connexion Internet, une haute qualité audio et vidéo et une promotion intelligente. Vous voulez toucher le plus de gens intéressés possible et pour y arriver, vous devez utiliser le bouche-à-oreille. Communiquez avec nous, nous pourrons vous aider pour l’aspect vidéo et audio.

Five Tips to Create a New Attendee Journey

By | Audience Engagement, Freeman, Interesting Articles, Tools & Tips
Published by on February 2, 2015

When educational content curators and space designers collaborate, the results can significantly elevate the attendee experience. During the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, the Learning Lounge powered by Freeman showcased new educational and networking formats.

Event organizers can adapt many ideas from the design concepts of the Learning Lounge or bring selected elements to the tradeshow floor. Consider these five experience design tips to chart a new attendee journey at events of any size in any industry.

  1. Optimize important issues. New this year, PCMA aligned its educational tracks with defined zones of the Learning Lounge using color graphics online and onsite to guide attendees. Most association and corporate events have critical industry issues so extend those topics to expo floor or create new spaces for interaction with thought leaders and industry peers. “I really enjoyed the interactive format and networking-friendly atmosphere of that whole area,” observed Laure Chachere, Director, Client Solutions, Freeman.
  2. Establish a destination. PCMA’s Learning Lounge was located in the main concourse connecting two separate spaces for the general sessions and lunches.

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5 Vendor Tips for Trade Show Success

By | Tools & Tips

trade show tipsTrade shows are always stressful for vendors. With booth costs, travel expenses, and the many hours of preparation required, going to a trade show is not a cheap endeavour. Despite this, trade shows are an essential way many business-to-business companies connect with customers, develop leads, and hopefully–make sales. The following are 5 tips to make your next trade show a success.

Preparation is Everything

Not preparing for a trade show is a great way to waste a lot of money–it’s not enough to just show up. Plan for your show well ahead of time, ideally several months in advance. Putting together a great appearance at the show requires a lot of administrative work (booking the booth, locking down necessary supplies, etc.) as well as marketing preparations.

When thinking about marketing for the show, be sure to think about business goals, crafting key messaging, and training staff (and yourself) to effectively interact with customers.

Presentation is (Also) Everything

Perceptions are everything at trade shows and therefore the way your company presents itself at the booth is very important. A professional booth with consistent branding, appropriate lighting, and memorable decor will set you apart from other vendors.

Don’t be afraid to unleash your creativity here, as this will help your booth stand out. Try to appeal to all five senses for maximum impact.

Don’t Scare Customers Away

Attendees are constantly getting pitched to, and there’s no need to add to the noise. Focus on asking people questions and understanding their problems. Listen more, talk less (after all, you’ve got two ears and only one mouth). Not only will this be valuable information for you in the future, this will also help develop a rapport with a potential customer.

trade showGive something away

While the hope is that you’ve made enough of an impression that customers will remember you, memory is a finicky thing. Don’t rely on it. Give away free stuff like t-shirts, pens, and other swag so you’ll be top of mind once they leave the building. Giving away a higher value item in a contest is also a great way to draw people into your booth and build excitement.

Make the most of it

As we’ve mentioned, trade shows aren’t cheap. To make the most of your investment, milk the experience for all it’s worth. Create buzz online by live tweeting the latest happenings, photos of your booth, and answering commonly asked customer questions. When your booth isn’t busy, take the opportunity to explore other vendors’ booths. This might give you inspiration and you might make some valuable business contacts.

Are you gearing up for your next trade show? Freeman Audio Visual has the latest in trade show technology and expertise to make your booth look best in class. From flat screens to intelligent lighting systems, high quality sound systems, and projection systems, we’ve got you covered. Contact us today to see how we can help.

The Little Black Book of Corporate Event Planning

By | Meeting Planners, Tools & Tips

AUTHOR: Holly Krenek   |   SOURCE:

They say you can never be too organized. Warning – if you’re anything but too organized corporate event planning, or any other type of event planning may not be your cup of tea.

As an event planner for over ten years, I’ve found the most successful way for staying organized when planning a corporate event is to come prepared with what I deem the holy grail of the events world – a corporate event survival guide.

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10 Things Meeting Planners Should Avoid When Engaging “Millennials”

By | Audience Engagement, FreemanXP, Interesting Articles, Tools & Tips

By Chris Cavanaugh

A quick tip sheet for experience marketers looking to attract Millennials

There has been a lot of buzz about the Millennials lately – from Time Magazine and Sixty Minutes, to Forbes and beyond. You’ve no doubt seen the numbers: 1.7 billion individuals worldwide with over 80 million strong in the U.S alone and approximately $100 billion in buying power. Millennials will dominate the workforce by 2020 and bring to the table a whole new set of rules and expectations. There has been much debate about how best to connect with this influential and illusive demographic, but one thing is clear: they will continue to change the way the world does business.

The experience marketing industry is no exception. As these 18-33 year olds rise in rank, they are poised to transform the events industry. The good news is that, unlike the generation before them, this is a lean forward generation: they often seek out and engage with your content and your live experiences – IF you get it right.

So in honor of the Millennial generation, I offer up a list of top ten things to avoid when planning your next meeting or event, so that you CAN get it right:

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