LED Technology

The Benefits of LG Video Walls for Business

By | Audience Engagement, Audience Response, Brand Experience, Breakout Sessions, Creative Services, Digital Signage, High Definition, Hot Technology, LED Technology, Press Releases, Product Launch, Smart Devices, Technology Satire, Technology Update, Touchscreens, Video, Video Conferencing

Video walls are now used to present commercial material across a range of environments. From trade shows to product unveilings, video walls have quickly become one of the best ways to engage audiences and provide comprehensive information in an entertaining format. In this new post, our team explores the value LG video walls can bring to your business and its upcoming events.

Ultra-Thin Bezel

The ultra-thin .044 mm even bezel used within LG video walls makes all content pop on the screen and provides a life-like appeal that will transfix audiences. One of the reasons video walls are used throughout the entertainment industry is that the ultra-thin bezel makes the content appear without any distortions to the original image, helping to completely immerse the audience in the content.

Wider Viewing Angles

Across an environment such as a trade show floor, it often becomes important for businesses to captivate audiences at unique angles to the content. If the content cannot reach this audience, then the value of the screen is limited. However, those using LG video walls for their business can now achieve exceptionally wide viewing angles. The use of the LG IPS panel technology helps ensure content can be viewed more easily from all viewing angles, capturing greater attention at events.

Higher Viewing Angles

The need to present content across higher viewing angles is also critical for many business events. For example, a company unveiling their new product as part of an event at an auditorium will require those in the box seats to have just as good a view of the content as those in the orchestra seating level. The latest video walls from LG present crystal clear content to each member of the audience, with higher viewing angles limiting the distortion to those seeing the content from above.

High Scalability

One of the great advantages of the latest LG video walls is they can give software developers the chance to produce their own content for display at events. The built-in WebOS smart signage platform helps products such as the 55SVH7E execute various tasks at once, ensuring that software teams have complete control over the scale and style of the content showcased. In addition, the content can be produced without the need for an additional media player, simplifying the process of showcasing content for event management teams and those in control of the video wall on event day.

Reduced Image Gap

Perhaps one of the most common gripes associated with video walls is the black lines that separate the various boxes forming the wall. These black lines can interrupt the view of the audience and may take away from the return on investment of the content producer. The latest video walls from LG work to limit this issue with a reduced image gap. Working with an image improvement algorithm reduces the gaps between the tiled displays when video playback is in process. The audience sees a cleaner image that resonates with them.

Consistent Colour Expression

Another common issue associated with video walls is the lack of a uniform and consistent colour throughout the entire display. In some walls, the sides of the tiles bleed colour, which leads to a darker appearance around the edges, and limits the quality of the finished product. But the latest LG video walls are designed for consistent colour expression. The video walls display vivid colours, even in the corner space near the bevels, ensuring that promotional content is crisp, clear, and well-received.

Content Flexibility

One of the reasons many are now choosing LG video walls is that the systems provide true content flexibility. Teams can display various styles of content at the same time on screen. For businesses presenting related content, material such as graphs and charts can be shown alongside video at events to show the progress the company is making within the industry, while also highlighting product features. Companies can also choose to stream content in real-time to their video walls, keeping audiences at the leading edge of developments.

User-Friendly Menus

Presenters operating the video wall have to be given full control at the event. This is achieved by adopting user-friendly menus that can easily be utilized while the event is ongoing. Similar actions are grouped together within the unit so that presenters know where to go within the menus without interrupting the presentation.

Simple Adjustment

A leading challenge for those creating presentations for a large audience is adjusting pictures so the images can be optimized for all viewers. A great advantage of the LG video wall is that the system is designed for simple colour and white balance adjustment. The latest systems allow for full grey-scale level adjustment to the white balance so that colours are blended more effectively within the content.

Why Turn to Freeman AV for LG Video Walls?

It’s clear that LG video walls represent the next innovation in the video presentation marketplace. Our team at Freeman AV are leading this industry and providing our clients across the market with a range of options designed to help respond to their unique demands. Below are several reasons to turn to our company for your LG video walls:

  • Experience

Our experience in the industry means we can provide you with the best video wall system for your event. We can work with you to assess your requirements and choose systems that fit with your event objectives and your budgetary parameters.

  • Technology

Our understanding of the latest technology means you can impress all audiences with the video walls offered through our team. We can help you to set up your displays within any venue and ensure your presenting team has a clear understanding of the technology’s functionality.

  • Support

We’ll be with you throughout your events to support you in using the video wall. If you have any questions about your system’s performance, you can turn to us at any time for answers. It’s a level of support that ensures the success of your events.

To learn more about Freeman AV and our company’s services, call us today.





7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

Coloured spot lights on stage

Why the Lights are Important to an Event

By | LED Technology, Lighting

“Lights, camera, action!” There’s a reason “lights” comes first in this classic film quote. Lights are one of the most important elements at your event, and they go a lot further than you might think. Bad lighting is always remembered, so to provide an atmosphere of fun, good ambiance and focal attention on the presentation, paying mind to your lighting is the way to go. Here is a list of why the lights are important to an event. Read More

Tips on Creating a Professional Meeting Environment for Your Presentation

By | LED Technology, Presentation Tips, Room Décor, Tools & Tips


You have the content, the venue, and the team, but you’re struggling with ensuring your presentation comes off as professional and well put together. Holding meetings that engage, educate, and embody your company’s brand is essential in creating a strong first impression and a lasting relationship with your clients. Freeman Audio Visual has lots of tools available to help you create a professional meeting environment, and thus, ensure you make the most of your scheduled meeting time.

While the basics may be in place, we can help you clean up the edges and create a sharper, more professional look to your entire presentation. Keeping on theme but also adding slight touches always goes a lot further in impressing your audience. In regards to your screen, adding picture-frame style screen surrounds enhance basic screens, making them look more polished. For more enhancements, our self-supporting column structures with simple LED fixtures can add a little extra to your presentation, with customizable lighting to enhance themes. For a more personal touch, custom printed logo inserts into our VH-1 style lecterns and lighting of drapery lines with LED lights can easily be installed and controlled. Light up your presentation, and make it stand out.


Follow basic rules of thumb to create a professional presentation. Keep these things in mind and see the difference in your meeting. While technical knowledge and understanding might not come easily to everyone, we can provide the support you need to make your presentation as smooth as possible. One of the most important aspects of a presentation, outside of aesthetics, is sound. Poor sound will basically negate all the hard work you’ve put in, so to avoid such a situation, ensure you have your sound figured out prior to the day of the meeting. If you’re unsure of when to use the house sound versus independent, first thing you should do is test the system. Also, to be safe and as a general rule of thumb, if there are multiple wireless microphones or if there will be music playing in the background, go with independent sound to ensure you get the best quality and support without glitches.

If you are unsure about how to choose a meeting room that is right for your presentation, some basic guidelines will help. Of course, ensuring the room is large enough for your expected number of attendees is standard practice; however, keep in mind that you must account for AV equipment which can take up to 15% of the room space – so plan accordingly. Pillars and chandeliers can add aesthetic appeal, and might even fall into your theme; however, they also take up quite a bit of space and need to have projection screens strategically positioned to allow for optimal viewing. In regards to AV equipment, square-shaped rooms work the best with the equipment, so look for something angular versus curved walls, despite how cool they look.

Clear as mud? No worries – Freeman Audio Visual is here to assist you as much or little as you need. Contact us for more information.

Go Towards the Green Light

By | LED Technology, Lighting, Meeting Planners


Going green has become a bit of a buzz term– but unlike fads, this is for a good reason! The effects of global warming and the negative impact it has on our planet are finally being acknowledged. Becoming more eco-friendly and having awareness of sustainable products is a trend that we love and are definitely getting behind. Being in the know of what you can do to make your habits greener and minimizing your eco-footprint is beneficial to everyone.

Eco FriendlyNext time you’re planning a meeting or event, outside of basic set-up questions, asking about how big of an environmental impact the equipment has will leave you more informed about your decisions and help you choose the right gear. Here are a couple AV products that have eco-friendlier options.

When it comes to lighting, no one wants to skimp out. It really does set the stage for a presentation or meeting.Lighting can make or break the whole event. That said, lighting is also the biggest consumer of power at an event. How can you ensure that you are getting the effect you want, but at the same time remaining eco-friendly? Companies, us included, are moving towards using more efficient lighting solutions that that maintain the same great output as standard lighting systems.

The use of LED lighting and displays are making a significant difference in the way energy is consumed at events. LED lighting only consumes a fraction of the power of traditional options, like Tungsten lighting. Additionally, LED displays are slim, lightweight, and have a great, modern, edge–to-edge display that allows viewers to watch comfortably from any angle. A display that is great for sustainability measures, in addition to making a presentation clearer, more modern, and well-received by those in the audience, is a win-win for all involved. LEDlights

In addition to LED products being green and maintaining/exceeding the quality we’re used to, another large factor is the amount of money saved. While LED offerings may be more expensive up-front, the long-term benefits of using green products goes a long way in saving the amount spent on energy!

To really have your next meeting or event stand out, choose green solutions and keep everyone happy – including your wallet! Contact us for more information on our greener event solutions.

AV highlights from PCMA Canadian Innovation Conference

By | Creative Services, Education, Event highlights, LED Technology, Meeting Planners, PCMA

*La version française suit le message anglais.

Planned for Canadians by Canadians, the second annual PCMA Canadian Innovation Conference (CIC) was a three-day educational event designed to stimulate and motivate meeting and event professionals to think outside of industry norms and create innovative experiences – for themselves and their organizations. The conference drew 360 pre-registered attendees from across the country, an increase of 32% compared to last year. Freeman Audio Visual created a chic, trendsetting environment inside The Queen Elizabeth Fairmont to host the sensational line up of keynote speakers.

An 8’x24’ screen created a hard-wall surround, accented by crescendo pieces on either side. Five spandex sails served as screens for non-linear images and provided an edgy element to the setting. An additional two spandex pieces were positioned at the rear of the room to display supplementary images. All was supported by Sanyo and Christie projectors, a full Meyers sound system and a variety of accentuating lighting components. Freeman’s Creative Services team produced spectacular visual content, including a post-conference highlight video. Sponsor logos were exhibited prominently on 55” screens and enhanced by LED panel towers in the corners of the space. Adding to the stylish environment was funky, yet elegant, furniture provided by Lou Lou Lounge. The general consensus from attendees was inspiration beyond their expectations and anticipation for next year’s CIC in Toronto.

Here’s what some delegates said:
•“You knocked ‘em dead,” commented Deborah Sexton, President & CEO, PCMA.
•“I truly enjoyed working with everyone throughout this all-important process,” said Deborah Gardner, CMP, Author – Keynote Speaker – Consultant. “Amazing AV team.”
•”The entire set-up was absolutely stunning—I’ve never seen anything like it,” remarked Allan Isfan, CEO, MyEventApps. “However, the thing that impressed me most is the little things—the tech that lent me a charger for my mac, the presentation rooms that were set up absolutely perfectly, the gear that performed flawlessly—a level of professionalism that is rarely experienced.”


Canadian Innovation Conference de la PCMA

Canadian Innovation Conference de la PCMA — Planifiée pour les Canadiens et par des Canadiens, la deuxième Canadian Innovation Conference (CIC) de la PCMA est un événement de formation qui s’est étalé sur trois jours. La conférence a été conçue pour stimuler et inciter les professionnels de l’organisation de réunions et d’événements à penser plus loin que les normes de l’industrie et à imaginer des expériences novatrices, tant pour eux-mêmes que pour leurs entreprises respectives. Elle a attiré 360 participants inscrits à l’avance et venus de partout au pays, ce qui représente une augmentation de 32 % par rapport à l’an dernier. Freeman audiovisuel a créé un environnement chic et novateur à l’intérieur de l’hôtel Fairmont Le Reine Elizabeth afin d’accueillir une impressionnante série de conférenciers d’honneur.

Un écran de 8 pi sur 24 pi formait une enceinte solide accentuée par des structures en crescendo/en forme de vague de chaque côté. Cinq voiles en élasthanne servaient d’écran pour les images non linéaires et ajoutaient de l’audace au décor. Deux autres pièces en élasthanne étaient placées à l’arrière dans la salle pour afficher des images additionnelles. Le tout était pris en charge par des projecteurs Sanyo et Christie, un système audio Meyers complet et un éventail d’accessoires d’éclairage pour accentuer le tout. L’équipe des Services de création de Freeman a produit un contenu visuel spectaculaire, dont une vidéo des faits saillants de la conférence. Les logos des commanditaires étaient mis en évidence sur des écrans de 55 po et rehaussés par des tours à DEL dans les coins. Un mobilier au style inusité mais élégant, fourni par Lou Lou Lounge, complétait cet environnement chic. Selon l’avis général des participants, l’événement était plus inspiré que ce à quoi ils s’attendaient et ils ont déclaré avoir hâte à la conférence de l’an prochain, à Toronto.

Voici ce que certains délégués en ont dit :
« C’était tout simplement renversant », a commenté Deborah Sexton, présidente-directrice générale de la PCMA.
Et aussi : « J’ai vraiment aimé collaborer avec tout le monde tout au long de ce processus très important », a déclaré Deborah Gardner, CMP, auteure, conférencière principale et consultante.
« Une équipe audiovisuelle fantastique… Toute l’installation était absolument superbe ; je n’ai jamais rien vu de semblable, a remarqué Allan Isfan, directeur général de MyEventApps. Toutefois, ce qui m’a le plus impressionné, ce sont les petits détails — le technicien qui m’a prêté un chargeur pour mon Mac, les salles de présentation qui étaient préparées à la perfection, le matériel qui a fonctionné sans aucun problème… Il y avait un niveau de professionnalisme comme on en voit rarement. »

The LED Experience

By | Freeman Audio Visual Products & Services, LED Technology

*La version française suit le message anglais.


Are you looking for the ultimate visual display to dazzle your attendees? LED panels are eye candy for exhibit hall and foyer applications. They have two basic uses: stack and arrange them in countless non-traditional patterns, or combine them to create one massive screen.

Freeman Audio Visual offers modular, flexible 6mm LED panels for indoor use at conventions and conferences. They are resistant to sunlight and brighter than LCD and plasma. In venues where there is high ambient light and projection is not practical, large high-brightness screens can be created using these panels.

Flown, ground supported or attached to truss, LED panels can also be used as animated décor elements to create a scenic effect that is not static but alive, using movement and colour to captivate your guests. Ask your Freeman Audio Visual Account Executive for more information on the LED experience.


Êtes-vous à la recherche d’une mise en place ultime pour impressionner les participants? Pour créer des effets visuels dans les salles d’exposition et les halls, les panneaux DEL sont la solution idéale. Ils servent essentiellement à deux usages : on peut les empiler et créer d’innombrables motifs non traditionnels ou les combiner et obtenir un écran imposant.

Pour des conventions et des conférences tenues à l’intérieur, Freeman audiovisuel propose des panneaux DEL modulaires et flexibles de 6 mm. Ils sont résistants au soleil et plus lumineux que les panneaux ACL et plasma. Dans les emplacements où la lumière ambiante est vive et la projection difficile, de grands écrans haute luminosité peuvent être créés en utilisant ces panneaux.

Suspendus, installés au sol ou fixés à une poutre, les panneaux DEL peuvent être utilisés aussi comme éléments de décors animés pour créer un effet scénique vivant, non statique, en utilisant le mouvement et les couleurs pour captiver les invités. Veuillez communiquer avec votre gestionnaire de comptes Freeman audiovisuel pour obtenir plus de renseignements sur l’expérience DEL.