Industry News

CES 2019 Trends and Innovative Tech

By | Audience Engagement, Audience Response, Audio, Brand Experience, Creative Services, Design Thinking, Digital Signage, Education, Engagement, Event Trends, Exhibits, Expo, Industry News, News, Product Review, Touchscreens, Trade Shows

CES 2019 Trends and Innovative Tech

By Victor Paan

National Director, Digital Innovation

This year’s Consumer Electronics Show (CES) provided a scope and scale of technology that had a common thread. Ai and 5G provided the foundation that powers smarter TVs, smarter homes, smarter cities, and the vehicles that will navigate them. The future is here. Below are a few of the biggest trends we noticed at this year’s CES.

Screens: Flat, Roll-up and Holographic Displays

A few of the trends we observed when it came to screens included the roll-up OLED screen that, not unlike Saran Wrap, rolls up and back into a long rectangular box. Its pure futuristic eye candy design holds promise for live event activations as it’s space efficient, easily portable, and overall awe inspiring technology.

Mostly every brand that offers flat panel displays on the show floor featured 8K LED screens. These screens have beautiful detail and colour that would allow PIPs over High Res backgrounds to be displayed at a high resolution, whether 4K content or HD 1080 content.

Although not something that is defined as a ‘screen’, HYPERVSN’s 3D Holographic Display System provided a wow-factor via their new LED rotor units.  Upgraded in size and framerate, the new units are breathtaking and provide an extremely crisp hologram.  A showstopper.  Along with a new customer portal to easily turn 2D content into 3D content for these displays, makes jumping onboard with this technology an easy uptake.

Headset advancements and eye tracking

A much subdued presence at CES this year.  Some headset advancements of note are to do with ocular tracking.  The HTC Vive Pro Eye adds eye tracking that allows users to control in-game experiences using eye-movements.  This also allows developers to track what users are attracted to and spending time looking at within an experience, providing user data that can enhance future development of products/designs through the VR tech.

To take this further, the company responsible for developing the aforementioned eye tracking, Tobii allows for this type of eye movement capture for any digital assets seen on a screen.  Stakeholders can obtain data on user’s habits as to what they focus on during a browse of a soon-to-be-launched website or service.

Compounding this, and providing a use case for the events industry, is the ability for individuals to wear glasses that track what an attendee’s eyes are drawn to while, say, walking an exhibit floor or a creative staging setup.  This data can provide insights towards best practices on brand and design elements; honing the process in how designers deliver on realized projects.

Ai (and the IoT) in action!

If VR & AR were the buzzwords of recent years past, Ai was the newly crowned monarch of CES 2019.  Everything from TVs that ascertain what you are watching and adjust picture and sound settings to match the experience, to smart home appliances powered by your favourite voice assistant that communicate and learn together, Ai was everywhere.  The real shift in the idea of what Ai means to the masses is that no longer are we expected to adapt to the technology, rather, the technology is shifting to a model that adapts itself to each of us and the context of our experiences.

Robotics, from a concierge standpoint, remained stagnant for the most part.  Designs felt either overly stylized (read ‘cute’) or were downright creepy. The rush towards 5G connectivity is absolutely being driven by the onset of Ai and the Internet of Things.  All of this connectivity will only benefit from the accelerated speeds and bandwidth of 5G… which is really what the hype is all about; more things online, faster!

Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

Industry Veteran Larry Luteran Joins Freeman Leadership Team

By | Freeman, Freeman Audio Visual Employees, Industry News, Press Releases

Larry LuteranFreeman, the leading global provider of brand experiences, welcomes 30-year live-engagement industry veteran Larry Luteran to Freeman Audio Visual, as the company continues to grow its global presence. Named chief sales officer, Luteran is responsible for the revenue performance of Freeman Audio Visual, Freeman Audio Visual Canada, and Encore Event Technologies.

Committed to serving its clients with an enhanced presence and consistent brand experiences, Freeman continues to invest in a global infrastructure by extending its leadership team. This strategic expansion of executive leadership will enrich the client experience and effectively manage the organization’s growth. Over the past six years, Freeman has broadened its Audio Visual presence by expanding its AV technology division through organic growth and acquisitions around the world. It is through these offerings that Freeman remains the most diverse company in the industry.

“We’re building a strong leadership team with a focus on extending the company’s reach, with expanded programs that drive continued growth,” said Ken Sanders, president of Freeman Audio Visual. “To do this, we are investing in exceptional talent and bringing the right people on board, like Larry, who can authentically integrate the voice of our customers into our comprehensive global strategy.” Sanders adds, “I consider Larry a ‘triple threat’ talent with significant experience in not only hospitality, but corporate and association sales.”

Luteran, the former senior vice president of group sales and industry relations at Hilton Worldwide, brings a unique, client-minded perspective to Freeman. With three decades of progressive leadership in the meeting and events industry, he will be invaluable in aligning the strategies and objectives of Freeman’s sales teams, with a strong emphasis on personalized customer service. Luteran will report to Ken Sanders, president of Freeman Audio Visual.

“The opportunity to be part of the team at Freeman is very exciting given its rich culture and commitment to connecting people in meaningful ways. I’m thrilled to join the Freeman family, where I look forward to extending our client relationships and contributing to Freeman’s growth as a leader in the meetings and event industry,” said Luteran. “I look forward to providing meaningful experiences to our audio visual customers. I’ve spent a big part of my career advocating for the power of face-to-face meetings and Freeman is the company that brings it all to life and that for me is very exciting.”

About Freeman Audio Visual

Freeman Audio Visual connects people in meaningful ways by enhancing the power of meetings, conventions, special events and trade shows through leading-edge presentation technology solutions. With dedicated, state-of-the-art inventory in every province and all major cities coast to coast, Freeman Audio Visual provides a full range of services to support the modern meeting environment, including creative and digital services, virtual meeting technology, social media engagement tools and mobile-app event solutions.

The company has received numerous awards recognizing its outstanding efforts in technical support and staging, corporate social responsibility, environmental leadership, customer-service excellence and customer-driven partnerships. Together with its customers and partners, Freeman Audio Visual will transform, grow and extend the world of live engagements throughout North America. For more information, visit

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit


Halifax Marriott Harbourfront Hotel Chooses Freeman Audio Visual Canada as its Official Event Technology Partner

By | Facilities, Hotels, Industry News, Partner Announcement, Press Releases

*La version française suit le message anglais.

hfx marriot harbourfront logo

Freeman Audio Visual Canada is proud to announce that it has been selected by the Halifax Marriott Harbourfront Hotel as its official supplier of audio visual and event technology services, effective immediately.

Located downtown in Halifax’s business district, the Halifax Marriott Harbourfront Hotel has 22,000 sq. ft. of total event space, including eight event rooms.  One of the largest conference venues in Halifax, it can easily accommodate up to 1,000 attendees.

“We are excited to have audio visual specialists like Freeman partnering with us,” said Jeff Ransome, General Manager, Halifax Marriott Harbourfront Hotel. “Moreover, we are enthusiastically looking forward to creating imaginative and exciting meetings together.”

Ryan McKinnon, a 15-year Freeman veteran, will serve as the Director of Event Technology at the hotel and oversee client care, sales and operations.

“Marriott’s and Freeman’s values are very closely aligned,” said Angie Ambrose, General Manager–Atlantic Region, Freeman Audio Visual. “We are very excited to grow our businesses together and propel the Halifax events industry to the next level.”


L’hôtel Marriott Halifax Harbourfront choisit Freeman audiovisuel Canada comme partenaire technologique officiel pour ses événements

Freeman audiovisuel Canada est fière d’annoncer qu’elle a été sélectionnée par l’hôtel Marriott Halifax Harbourfront comme fournisseur officiel de services audiovisuels et de services technologiques événementiels. Ce partenariat entre en vigueur dès maintenant.

Situé dans le quartier des affaires de Halifax, l’hôtel Marriott Halifax Harbourfront à plus de 2 000 mètres carrés d’espace événementiel englobant huit salles d’événements. L’un des plus grands centres de conférences et de congrès de Halifax, il peut facilement recevoir un millier de participants.

« Nous sommes heureux que des spécialistes de l’audiovisuel tel que Freeman soient nos partenaires » de dire Jeff Ransome, directeur général de l’hôtel Marriott Halifax Harbourfront. « De plus, nous anticipons avec enthousiasme la création de réunions imaginatives et captivantes », a-t-il ajouté.

Chargé d’offrir des solutions depuis quinze ans chez Freeman, Ryan McKinnon occupe le poste de directeur des technologies d’événements à l’hôtel et il supervisera le service à la clientèle, les ventes et les opérations.

Selon Angie Ambrose, directrice générale de la région de l’Atlantique chez Freeman audiovisuel, « les valeurs de Marriott et de Freeman sont étroitement liées. » « Nous sommes très heureux de faire croître nos activités ensemble avec enthousiasme, intégrité et innovation et de propulser l’industrie des événements de Halifax à un niveau supérieur », a-t-elle déclaré.

Freeman Audio Visual London Wins Consumer Choice Award for Third Consecutive Year

By | Awards, Freeman Audio Visual Employees, Industry News, Press Releases

*La version française suit le message anglais.

London Convention Centre Technical Services Manager Dave Mann (pictured left) and Freeman Audio Visual London Branch Manager Dan McGrath accept Consumer Choice Award

London Convention Centre Technical Services Manager Dave Mann (pictured left) and Freeman Audio Visual London Branch Manager Dan McGrath accept Consumer Choice Award

Freeman Audio Visual Canada is proud to announce that it has been selected by London consumers and the local business community as the Consumer Choice Award (CCA) winner in the category of Audio Visual Services for three years in a row. CCA was established in 1987 and is considered the most distinguished award for business excellence in Canada.

“This is truly a testament to the hard work and outstanding service Freeman Audio Visual has continued to provide over the past year,” said Marcel Sbrollini, President, CCA. “You are again part of a very select group of business owners and entrepreneurs recognized by the people of London for their business excellence over multiple years.”

Through an independent market-research survey, consumers and businesses in the London area voted Freeman Audio Visual as the top-ranked organization in its industry, without the influence of industry insiders, advocate groups or unethical business practices.

“We are so grateful to our customers and the community to receive the acknowledgement this award represents,” said Dan McGrath, Branch Manager, Freeman Audio Visual London. “Our staff works tirelessly and is very deserving of this recognition; and I couldn’t be prouder of their efforts day in and day out.”


Freeman audiovisual London Gagne le Prix du Choix du Consommateur pour une Troisième Année Consécutive

Dave Mann, gérant des services techniques au London Convention Centre (à gauche) et Dan McGrath, directeur de la succursale Freeman audiovisuel de London, reçoivent le Prix Choix du Consommateur

Dave Mann, gérant des services techniques au London Convention Centre (à gauche) et Dan McGrath, directeur de la succursale Freeman audiovisuel de London, reçoivent le Prix Choix du Consommateur

Freeman audiovisuel Canada est fière d’annoncer qu’elle a été sélectionnée pour le Prix du Choix du consommateur (PCC) dans la catégorie des services audiovisuels par les consommateurs et la communauté d’affaires de London, pour une troisième année consécutive. Le PCC a été créé en 1987 et est considéré comme le prix le plus prestigieux d’excellence en affaires au Canada.

« Il s’agit d’un véritable témoignage du travail acharné et du service impeccable que Freeman audiovisuel a continué de fournir au cours de l’année passée », a déclaré Marcel Sbrollini, président, Prix du Choix du consommateur. « Une fois de plus, vous faites partie d’un groupe prestigieux de propriétaires d’entreprises et d’entrepreneurs reconnus depuis plusieurs années par les gens de London pour leur excellence en affaires. »

Au moyen d’une étude de marché indépendante et sans l’influence d’intervenants du secteur, de groupes de défense d’intérêts, ni de pratiques d’affaires contraires à l’éthique, les consommateurs et les entreprises de la région de London ont choisi Freeman audiovisuel comme la meilleure organisation de son industrie.

« Nous remercions sincèrement nos clients et la communauté d’affaires de la reconnaissance que représente ce prix », a dit Dan McGrath, directeur de la succursale de Freeman audiovisuel London. « Notre personnel travaille sans relâche et mérite vraiment cette reconnaissance. Je ne pourrais être plus fier des efforts qu’il déploie chaque jour. »


Metro Toronto Convention Centre Announces Meeting Room Enhancement

By | Convention Centres, Industry News, Meeting Planners, Partner Announcement, Projection


In partnership with Freeman Audio Visual, the Metro Toronto Convention Centre (MTCC) now has 50 new permanently installed projectors and screens in its meeting rooms. This feature was implemented to enhance the guest experience at the Centre.

State-of-the-art Sony projectors and Da-lite screens will allow your attendees to experience high image quality in 16:9 format for a wide range of business, education, and entertainment applications. Should you choose to make arrangements to use the new screens, you will also benefit from on-site technical service from Freeman Audio Visual, ensuring smooth and hassle-free operation on the day of your event.


Check out this MTCC blog post for more information on the features and benefits of the room enhancements. For more details on the new screens, please contact your designated MTCC Event Manager or a Freeman Audio Visual Sales Representative at 416-585-8110.


Fredericton Convention Centre Welcomes Freeman Audio Visual to Its Event Services Team

By | Convention Centres, Industry News, Partner Announcement, Press Releases

*La version française suit le message anglais

fcc partnership

Freeman Audio Visual is pleased to announce it has recently been selected by the Fredericton Convention Centre (FCC) as its official in-house supplier of audio, visual and presentation technology services, effective immediately.

“Freeman is a great addition to our team,” said Cathy Pugh, General Manager, FCC. “We are pleased to offer their depth of experience and full range of advanced technology and staging solutions to enhance the meeting experiences for our clients.”

Working as an extension of the FCC’s staff, Freeman is committed to providing word-class event services to local businesses and collaborating to bring new international convention business to the City of Fredericton.

“The FCC is an outstanding facility with diverse capabilities and an excellent service record,” said Angie Ambrose, General Manager–Atlantic Region, Freeman Audio Visual. “As our organizations align to deliver excellence through innovative and personalized customer service, we look forward to a long and successful partnership.”

About The Fredericton Convention Centre

The Fredericton Convention Centre, located in downtown Fredericton, features a 1,159-square-metre (12,480 square foot) ballroom, which can accommodate a banquet for 1000 people or 100 exhibit booths, and can be configured into multiple rooms for conference breakout sessions. The facility includes an additional 799-square-metres (8,600 square feet) of flexible meeting space, ideal for concurrent conference sessions, executive board meetings and special events.

FCC features a high definition video conference room, complimentary high-speed internet, and programmable digital signage. It is connected to the 709-seat Fredericton Playhouse and Chancery Place. Delegates are within walking distance of the many cultural attractions, shops, boutiques and restaurants of New Brunswick’s Capital City.

Since opening five years ago, the FCC has served more than 120,000 delegates for all sizes of events, from small meetings to multi-day conferences and trade shows with hundreds of delegates. For more information on FCC, visit, get in touch with Director of Sales, Erin Blanchard at, and follow us on Twitter @FredConvCentre.


fcc partnership

Le Palais des congrès de Fredericton accueille Freeman audiovisuel dans son équipe de services événementiels

Freeman audiovisuel a le plaisir d’annoncer qu’elle vient d’être sélectionnée par le Palais des congrès de Fredericton (PCF) pour être, dès maintenant, le fournisseur interne officiel de services audiovisuels et de services technologiques de présentation.

« Freeman est un excellent atout pour notre équipe », de dire Cathy Pugh, directrice générale du PCF. « Nous sommes heureux d’offrir sa grande expérience et toute la gamme de ses solutions technologiques et scénographiques d’avant-garde pour améliorer l’expérience vécue par nos clients. »

Travaillant dans le prolongement du personnel du PCF, Freeman est déterminée à offrir des services événementiels de premier ordre aux entreprises locales et à collaborer avec le PCF pour attirer de nouveaux congrès internationaux dans la ville de Fredericton.

« Le PCF est un lieu exceptionnel ayant diverses capacités et un excellent bilan en matière de services », a déclaré Angie Ambrose, directrice générale, Région de l’Atlantique chez Freeman audiovisuel. « Étant donné que notre entreprise cherche à assurer l’excellence en offrant un service à la clientèle novateur et personnalisé, nous nous réjouissons de la création d’un partenariat fructueux et durable », a-t-elle ajouté.

À propos du Palais des congrès de Fredericton

Situé au centre-ville de Fredericton, le Palais des congrès a une salle de bal de 1 159 m², où l’on peut servir un banquet à 1 000 personnes ou organiser une exposition de 100 kiosques et qui peut être configurée en multiples salles pour des séances en petits groupes. Il y a également un espace de réunion adaptable de 799 m², qui est idéal pour des ateliers simultanés, des réunions de conseil d’administration et des événements spéciaux.

Le PCF offre aussi une salle de vidéoconférence en haute définition, un accès internet haute vitesse gratuit et des affichages numériques programmables. Le PCF est connecté au Playhouse de Fredericton, un théâtre de 709 sièges et à la Place Chancery. Les congressistes se trouvent à quelques pas des attractions culturelles, des magasins, des boutiques et des restaurants de la capitale du Nouveau‑Brunswick.

Depuis son ouverture il y a cinq ans, le PCF a servi plus de 120 000 personnes assistant à des événements de toutes tailles : petites réunions, congrès de plusieurs jours et salons professionnels avec des centaines de participants. Pour de plus amples renseignements sur le PCF, vous pouvez visiter le site, communiquer avec la directrice des ventes, Erin Blanchard, en lui écrivant à et nous suivre sur Twitter @FredConvCentre.

Freeman Audio Visual Canada voted Meetings + Incentive Travel Readers’ Choice

By | Awards, Industry News

The Readers’ Choice survey asked Canadian meeting and incentive travel planners which Canadian hotels, venues and meeting service suppliers exceeded their expectations in the past year. All nominees in each category were listed on, and online voting took place during the first two weeks of October. In total, 1,540 voters had their say allowing Freeman Audio Visual Canada to rise to the top of its category.

“We are very proud of this achievement and honoured to be recognized by our customers, industry partners and peers,” said David Campbell, Executive Vice President & Chief Operating Officer, Freeman Audio Visual Canada. “We would like to thank M+IT readers for their votes and our teams across Canada for their continued hard work and commitment to service excellence and innovation.”

Freeman audiovisuel Canada a récemment reçu le vote de confiance des lecteurs du magazine Meetings + Incentive Travel (M+IT) en tant que meilleur fournisseur de services audiovisuels au pays.

Ce sondage des lecteurs a permis de demander aux organisateurs de congrès et de voyages de motivation quels hôtels, établissements et fournisseurs de services pour congrès avaient dépassé leurs attentes au cours de l’année précédente. Tous les candidats de chaque catégorie étaient listés dans Le vote en ligne s’est tenu pendant les deux premières semaines d’octobre. En tout, 1 540 personnes ont eu leur mot à dire et ont hissé Freeman audiovisuel Canada en tête de liste dans sa catégorie.

« Nous sommes très heureux de ce résultat et honorés de la reconnaissance de nos clients, nos partenaires et nos pairs », a déclaré David Campbell, vice-président directeur et chef de l’exploitation chez Freeman audiovisuel Canada. « Nous désirons remercier les lecteurs de M+IT pour leur vote et nos équipes partout au Canada pour leur travail incessant et leur engagement à offrir un service alliant excellence et innovation. »

Freeman Audio Visual Canada Achieves New Milestone in Sustainable Event Standards

By | Certifications, Corporate Social Responsibility, Environmental Leadership, Facilities, Green AV, Industry News, Press Releases

*La version française suit le message anglais.

Freeman Audio Visual Whistler APEX-ASTM certification

In partnership with Tourism Whistler and the Whistler Conference Centre, Freeman Audio Visual Canada has recently become the first AV company in the country to achieve Level 1 APEX/ASTM sustainability certification.

APEX is spearheaded by the US Environmental Protection Agency and its relationship with the Green Meeting Industry Council. Standards were developed in collaboration between APEX and ASTM (an ANSI-certified international standard development organization). The standards are referred to as the APEX/ASTM Environmentally Sustainable Event Standards. There are nine independent standards, relative to meetings and events. Each standard is comprised of eight environmental impact areas including staff management and environmental policy, communications, waste, energy, air quality, water, procurement and community partners.

Freeman Audio Visual Canada has been influential in implementing sustainable operational and event practices for several years. Recognized by the industry with InfoComm International’s Sustainable AV Technology Award in 2010 and 2014, the company also achieved REfficient’s Waste Diversion Champions Master Level twice for diverting between 10,000 and 99,999 pounds from landfills in 2014 and 2015.

“Freeman has a reputation as a responsible leader in the audio visual industry, due in no small part to its invaluable business relationships,” said Kevin MacKillop, National Director of Operations, Freeman Audio Visual Canada. “We are fortunate to be the in-house audio visual provider to facilities like the Whistler Conference Centre which prioritize green-meeting options and help us to meet our sustainability goals.”

Tourism Whistler led the certification process achieving a level 1 certification in the following four standards: Meeting Venue, Food and Beverage, Destination, and Audio Visual.

“We celebrate this achievement with Freeman Audio Visual Whistler, the conference centre and the entire resort,” said Karen Goodwin, Tourism Whistler’s Vice President of Market Development and Sales. “The certification offers event organizers added assurance that they are working with proven leaders in sustainability.”


Freeman audiovisuel Canada franchit une étape clé relativement aux normes d’événements écoresponsables

En partenariat avec Tourism Whistler et le Whistler Conference Centre, Freeman audiovisuel Canada est devenue tout récemment la première entreprise de technologie audiovisuelle au pays à obtenir la certification de durabilité APEX/ASTM de niveau 1.

APEX (pour Accepted Practices Exchange) est une initiative menée par l’EPA (Environmental Protection Agency) des États-Unis en coopération avec le Green Meeting Industry Council. Les normes élaborées pour cette certification sont issues de la collaboration entre APEX et l’ASTM, un organisme voué à la création de normes internationales et certifié par l’ANSI (American National Standards Institute). On les appelle « normes APEX/ASTM pour événements écoresponsables ». Chaque norme inclut huit aspects ayant un impact environnemental, soit la gestion de personnel et les politiques environnementales, les communications, les déchets, l’énergie, la qualité de l’air, l’eau, l’approvisionnement et les partenaires communautaires.

Freeman audiovisuel Canada fait école depuis plusieurs années pour ce qui est d’adopter des pratiques durables en entreprise et dans l’organisation d’événements. La compagnie a reçu non seulement l’approbation de son industrie en 2010 et en 2014 lorsqu’elle a reçu le Prix de technologie durable d’InfoComm, elle s’est également illustrée en atteignant à deux reprises le Waste Diversion Champions Master Level (le niveau « maître » des Champions du détournement de déchets) de REfficient pour avoir détourné de 10 000 à 99 999 livres de déchets des sites d’enfouissement en 2014 et 2015.

« Freeman a la réputation d’être un chef de file de l’industrie audiovisuelle, en grande partie grâce à ses précieux partenariats d’affaires », rapporte Kevin MacKillop, directeur national des opérations chez Freeman audiovisuel Canada. « Nous avons le privilège d’être le fournisseur attitré de services audiovisuels pour des établissements comme le Whistler Conference Centre, qui mettent la priorité sur les options écoresponsables et nous aident à atteindre nos objectifs de développement durable. »

Tourism Whistler a coordonné le processus de certification qui a abouti à une certification de niveau 1 pour les quatre aspects suivants : installations de congrès, restauration, destination et services audiovisuels.

« Nous célébrons cette réussite avec Freeman audiovisuel Whistler, le centre de conférences et tout le centre de villégiature », déclare Karen Goodwin, vice-présidente du développement d’affaires et des ventes à Tourism Whistler. « Cette certification donne aux organisateurs d’événements une assurance accrue qu’ils travaillent avec des chefs de file reconnus du développement durable. »


Freeman Brings Design Thinking to the Forefront of the Events Industry

By | Design Thinking, Freeman, Industry News, Press Releases

brucemau linkedin

Appoints Renowned Designer Bruce Mau as Chief Design Officer

Freeman, the leading global provider of brand experiences, announced the appointment of designer, author and visionary Bruce Mau as its Chief Design Officer. In a move to drive innovation in the events industry, Freeman has created this new role at the company and appointed Mr. Mau to its Executive Committee.

Mr. Mau is the co-founder of the Massive Change Network, which promotes the transformative power of design thinking to generate new ideas and help institutions and businesses innovate. He has worked with leading companies, including Coca-Cola, McDonald’s, MoMA and Herman Miller; worked with countries such as Guatemala, Denmark and Saudi Arabia; and alongside star architects Frank Gehry and Rem Koolhaas on design thinking collaborations. Mr. Mau and his team are currently working with Walt Disney Imagineering, and he designed a master plan for Mecca to re-imagine this historic site for the next 1,000 years.

Read the full press release here.